Every year, new cameras and phones come out, all promising to make it easier to capture sharper, brighter - better video. By far and large, manufacturers have delivered on this promise to make it easier to capture high quality video - anyone can pull out a smartphone and start rolling 4K footage. The downside is that all of this incredible footage has to go somewhere! This post lays the groundwork around video encoding before I can talk about ways to make your limited storage space go further.